At the end of March, Henan Choose Legend Food Co., Ltd. adopted a two-pronged strategy, simultaneously exhibiting at the 13th Liangzhilong China Food E-commerce Festival 2025 and HOTELEX 2025, the 33rd Shanghai International Hotel and Catering Industry Expo. Through the synergy of the two exhibitions, the company built bridges of communication at the two events with differentiated narratives of "local food charm" and "international expression." Choose Legend showcased multiple new frozen cooked noodle products, forming a multi-dimensional brand display matrix. The booth design integrated modern customized needs and corporate culture, presenting the unique advantages of the products to customers through on-site tasting and sample displays, attracting numerous industry partners for in-depth exchanges and laying the foundation for subsequent market expansion.

Using taste as a draw, igniting industry enthusiasm

From March 28th to 31st, the Liangzhilong 13th China Food E-commerce Festival 2025 was held as scheduled at the Wuhan International Expo Center. As the "No. 1 exhibition for China's food supply chain," this Liangzhilong exhibition covered an area of 320,000 square meters, with more than 5,500 exhibitors. Choose Legend showcased classic, innovative, and new products at the exhibition, empowering catering chain stores.

　　On the first day of the exhibition, the Choose Legend booth was crowded, representing the peak of foot traffic during the four-day event. In the tasting area, the aroma of oil-splashed noodles was continuous, with a firm, smooth, and lingering taste, becoming a popular "taste landmark" in the exhibition hall. The frozen noodles were cooked in just a few seconds, restoring the characteristics of traditional noodles and full of wheat fragrance. Business cards and product brochures at the booth were in high demand.

The sounds in the negotiation area were interwoven with industry insights and business opportunities. Customers from different regions held samples, repeatedly examining their texture; overseas buyers inquired about export qualifications and certifications; and the Liangzhilong organizers inquired about export situations, giving high recognition to the company's forward-looking layout in global mainstream standards such as HACCP.

This exhibition was like a miniature energy field, with Choose Legend using product strength to build a powerful gravitational core. Near closing time, customers were still scanning QR codes to leave their information, and the nearly half-used materials silently recorded the grandness of the exhibition.

Using culture as a characteristic, connecting a world feast

From March 30th to April 2nd, HOTELEX 2025, the 33rd Shanghai International Hotel and Catering Industry Expo, was held as scheduled at the Shanghai National Exhibition and Convention Center in Puxi, Hongqiao. The exhibition attracted professional visitors from catering, supermarkets, retail, and many other channels at home and abroad to visit and experience. Choose Legend showcased classic, innovative, and new products at the exhibition, focusing on showcasing export product systems that meet international standards such as HACCP, and simultaneously launching customized export services, sending a signal of its overseas strategy.

During the exhibition, crowds surged, and the charming oriental noodle culture blended with global cuisine, with more than a dozen languages weaving a colorful melody, transforming the place into an energy field for cross-cultural exchange. Choose Legend, upholding the spirit of innovation, used technology to empower localized adaptation, sparking unique sparks with overseas customers. While inheriting the characteristics of traditional noodles, Choose Legend also remembered to promote Chinese characteristics, bringing Chinese noodle culture to the world stage.

This participation in the exhibition marks the starting point for Choose Legend's gradual entry into the overseas market. The company will use the channel resources accumulated from the exhibition as a foundation to accelerate the construction of a transnational business system, and through in-depth cultural adaptation and technological innovation, leave a strong mark on the global wave of Chinese frozen noodles.

The two exhibitions served as a prism, reflecting the multi-dimensional innovative energy of Choose Legend in the field of frozen noodles. The continuous flow of visitors, the constant praise of taste, and the intensive and in-depth business negotiations jointly confirmed the strong resonance of product strength and brand potential. In the future, Choose Legend will deepen the industry insights accumulated from the exhibition, allowing each noodle to both carry the wisdom of Chinese food and accurately reach the world's taste buds.